The Squeeze in Rebranding

For this project, I rebranded a Pennsylvania-based hot dog restaurant, bringing a bold 1950s retro aesthetic to life. The client requested a vintage feel with a mascot. something other than a deer so I created Harry Hellbender, a lively salamander character inspired by the region’s native hellbender species. The brand identity merges retro baseball and wacky racer-style themes, giving the restaurant a fun and energetic personality. Using a triadic color harmony, I crafted a limited yet vibrant palette that enhances the nostalgic appeal. The final deliverables included a primary logo, alternate logos, a fully illustrated mascot, and a themed menu design, all working together to create a cohesive and eye-catching brand.

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